Friday, August 13, 2004

Why SEO is pointless

It never ceases to amaze that people ask about SEO. For some reason, to them, it's a big mystery why their pages don't make the top ten pages for search like: "video games" or "construction" or "hot blonde girl sex". Seriously.

Rather than do my own long, under-researched explanation, I'll point you to Derek K. Miller's, Boosting your search ranking: it's no trick.

The reason other sites might return higher ranks than you are is that they are very popular, and if you have just redesigned your site, it contains much new information that hasn't yet propagated everywhere. In essence, Google is a reputation machine—the rank of a site is determined by how many others link to it, and by how many link to those sites, and so on. When information about you appears on the sites of major newspapers or well-known webloggers, for example, their pages may outrank you until those news items get old, and it's possible that may always be the case.

If you're concerned about your ranking, read the whole thing. Otherwise, do the simple thing: create good content, good enough content that others link to you, and save your money.

25 Comments:

At 3:47 PM, Anonymous Anonymous said...

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At 7:00 PM, Anonymous Anonymous said...

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At 9:25 AM, Blogger 8709 said...

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At 7:53 PM, Blogger Hybrid Cars said...

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Would you like to swap links? Just post a comment somewhere on my blog,
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At 9:19 AM, Anonymous Anonymous said...

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At 12:40 PM, Anonymous seo expert said...

Every site needs proper SEO and Web Marketing to be successful but my reason for posting on your Blog is to tell you about posting comments with links on Blogs. When I was first introduced to the idea it seemed useless to me but after 3-4 weeks of posting I want you to see first hand what has happened. I have a site based on Airport Parking and Airport Hotels and just as I have done here is what I have been doing for the past 3-4 weeks.

At the moment my site is fully indexed on MSN.com and a few pages ranked in Yahoo and Google please take a moment to do a quick search on MSN.com for Birmingham Airport Parking, Gatwick Parking or Gatwick Airport Parking, Norwich Airport Parking these are just a few pages in the top ten on MSN.com.
Below are a few pages I am working on and already they have moved up in the top 20 on MSN.com
Manchester Airport Parking
Stansted Airport Parking
Edinburgh Airport Parking
Luton Airport Parking
East Midlands Airport Parking
Glasgow Airport Parking

Start Blogging today, it works.
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At 6:03 PM, Anonymous seo software said...

What's your reaction on Google Base - Beta Launch.

Well, for those of you that don’t know Google launched Google Base; a few days ago – of course in the typical Google way in BETA.
Here is a post on Google's blog about it.

it will be very interesting to see how this plays out. To me, it looks like Google wants to own the online commerce/classified world. This could be potentially bad for eBay, Amazon, Craigslist, Yahoo!, and a slew of other companies.
Looks like I am not the only one thinking this way. Check out this story at Fool.com.

 
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At 9:24 PM, Blogger The Blogger said...

Good posting - but need more info on how can the real SEO be done for any niche site. Can you include more live examples from your experience so we can understand your point clearly.

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